The workshop is part of the Organizer Support Exhibitor (OSE) program only for the exhibitors of HawaExpo 2023, organized by the Handicraft & Wood Industry Association of Ho Chi Minh City (HAWA) on December 10, 2022 in Ho Chi Minh City.
More than 50 representatives of wood industry enterprises participated in the workshop. Through the Workshop, Exhibitors had the opportunity to interact directly to receive specific advice on booth organize method, exhibition space design, etc. to best prepare for the first appearance at upcoming HawaExpo 2023.
According to Angelo Moras, CEO of Curvetta, “The presence of two world-famous designers in this event is one of the efforts to support Vietnamese businesses in connecting with industry experts, thereby enhancing capacity, competitive advantage to better exploit business opportunities at international exhibitions, such as the upcoming HawaExpo.”
Two speakers Luca Fois & Marta Meda brought practical lessons from the process of organizing the Milano Furniture Week exhibition, in order to help Vietnamese wood enterprises gain more knowledge in organizing customer outreach and business connection.
At the Workshop, businesses also have more information about new design trends, product design “secrets” and outstanding exhibition spaces, creating highlights in events and fairs, especially HawaExpo 2023.